The Forge Restaurant | Wine Bar by Shareef Malnik

The Forge, Miami Beach, (305) 538-8533

Archive for the ‘Miam Beach’ tag

“Sit back, relax, and enjoy. We built this for you.” Shareef Malnik

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Miami’s landmark dining establishment, The Forge, is set to re-open Winter 2010, just in time for the Season after closing in July of 2009 for a makeover. The 40 year old legendary restaurant is presently undergoing a multi-million dollar renovation and will emerge with new furniture, a fresh look and new menu. Owner Shareef Malnik took ownership of The Forge in 1991 after the restaurant survived a nearly disastrous fire, followed by Hurricane Andrew in 1992 that did severe and extensive damage to the restaurant and it’s famous wine cellar. Malnik said he’s been wanting to renovate for years and believes this newly updated Forge will stand the test of time again. “We’ve really come up with a new, updated version of The Forge,” said Malnik, “The only way you can stay ahead of the game is through change. I think this is going to give us another 40 years.”

Famous for it’s steak as much as it’s elegant charm, The Forge has long been a destination for celebrities and people with a taste for a truly elegant and unique dining experience. Located off the beaten paths of South Beach, The Forge is a true Miami landmark.

After a global search to find the new executive chef of The Forge – a culinary landmark in Miami Beach since 1969 – owner Shareef Malnik is proud to announce the appointment of Dewey LoSasso. The Forge will reopen its doors mid-December 2009 with a fresh new design, social and culinary concept.

The lengthy selection process spanned more than six months and consisted of 172 chefs showing off their kitchen skills and impressive signature dishes. Chef LoSasso proved to be top chef by beating out colleagues from around the world and being awarded the much sought-after title.

“I’ve known Dewey for many years back from his days at The Foundlings Club in Miami Beach and as Donatella Versace’s personal chef,” says Shareef Malnik. “The moment we reconnected during my worldwide search for the perfect new chef something just clicked; he understands my culinary vision and where I see The Forge going in the coming years. I’m ecstatic that he has joined our team and cannot wait to reopen the restaurant and get him and the new menu out for all to experience and enjoy.”

A founding member of the 1980s era “Mango Gang,” a group of bold young chefs who put South Florida’s fresh, tropical-accented cuisine on the national gastronomic map, Dewey LoSasso grew as a groundbreaking chef who has not slowed since those heady days. Alongside fellow Mango Gang associates including Norman Van Aken, Mark Militello, Robin Haas, Allen Susser and Douglas Rodriguez, he has continued to pioneer modern cuisine, making a name for

himself as a talented innovator in Miami and New York City. After three years of raves in New York and numerous stints as guest chef in kitchens around the world, LoSasso and wife Dale, a veteran restaurant manager and wine director, returned to Miami to open their first joint venture, North One 10.

The Forge has built a reputation as a fine dining destination with first class service and quality. The renowned establishment is best known for its superb cuisine as well as attracting leaders of businesses, devoted celebrity clientele and heads of state from around the world.

The Forge Restaurant is located at 432 Forty-First Street in Miami Beach, FL. For more information, call 305.538.8533 or visit www.theforge.com.

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December 10th, 2009 at 1:27 pm

Forge Owner Forces NYC Restaurant To Change Its Name

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A Miami restaurateur is causing a bit of a stink in the New York restaurant scene. Let’s start last year, when chef Marc Forgione decided to open a restaurant called Forge. It’s his nickname, after all. Those of you in South Florida are likely familiar with The Forge; you might not know that the latter restaurant’s owner, Shareef Malnik, son of famous attorney Alvin Malnik, had the name trademarked in 1996. So last September, Shareef Malnik sued Forgione for trademark infringement. And now, Forgione has to change the restaurant’s name by February 1, despite the fact that the two restaurants are nothing alike. Here’s a great excerpt from The New York Observer’s article:

Mr. Malnik’s case was largely predicated on a pile of press describing his restaurant’s long history of catering to the rich and famous: Frank Sinatra, Michael Jackson and Richard Nixon, to name-drop a few. “We submitted, I think, 400 pages of documents and we could get more,” Mr. Malnik said. “I’m sure there are some people, but I would exaggerate to say that there isn’t a person in New York who doesn’t know the Forge.”

Talk about street cred: The New York Times in 2000 described the restaurant as “sort of like Sparks Steak House South,” in reference to “the New York mob landmark” where Gambino boss Paul Castellano was killed in 1986. The article noted that Mr. Malnik’s father, Alvin Malnik, the restaurant’s prior owner, was also the famous lawyer who was friends with Meyer Lansky.

“If one didn’t know that we existed and that I had this trademark, then they would have to be somewhat naïve,” Mr. Malnik told The Observer. “You can’t help but bump into our name anytime you search ‘Forge.’”

Mr. Forgione admitted that he was aware of the Florida eatery prior to opening his own place in New York. “I Googled ‘Forge’ three years ago,” he said. “But I never in a million years thought that a restaurant in Miami would give a shit.”

To be fair, the restaurant in question has been around for quite a while and is Miami’s best restaurant, although Malnik’s claim that most people in New York know about it is ridiculous. And if his plans include expansion to New York, well, he’s got a valid point then.

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February 17th, 2009 at 10:49 am